Cracker Barrel Acquires Maple Street Biscuit Company

That's a lot of biscuits.



Consider Cracker Barrel the comfort food king. The famous road trip destination has acquired the fast-casual and southern favorite Maple Street Biscuit Company for $36 million dollars. All of Holler and Dash Biscuit House's will be converted to Maple Street.


Maple Street was started in Jacksonville, FL and quickly became loved by chicken biscuit fans across the south.


Statement from the CEO of Cracker Barrel


"The breakfast and lunch-focused fast casual category is an attractive segment, and our experience with Holler & Dash has reinforced this belief. We have long admired Maple Street Biscuit Company with its emphasis on made-from-scratch food and hospitality. It is a proven brand with attractive unit economics and strong growth potential, and it is positioned to become a leader in this category. The acquisition accelerates our penetration in this segment and provides growth for delivering shareholder value. I look forward to working with Scott and his team as we further grow this brand together."


Source: Seeking Alpha